Certificate in Digital Marketing and Work Placement
The program covers various aspects of digital marketing, including strategy development, digital advertising, SEO, and social media marketing, with practical experience gained through a work placement component.
Overview
The Certificate in Digital Marketing and Work Placement is a 12week program designed to equip participants with the skills and knowledge needed to excel in the field of digital marketing. The program covers various aspects of digital marketing, including strategy development, digital advertising, SEO, and social media marketing, with practical experience gained through a work placement component.
The program begins with an introduction to digital marketing fundamentals, including the principles of digital marketing strategy, target audience analysis, and campaign planning. Participants will learn about different digital marketing channels such as search engine marketing (SEM), social media marketing, email marketing, and content marketing.
A significant component of the program focuses on digital advertising techniques, including pay-per-click (PPC) advertising, display advertising, and programmatic advertising. Participants will gain hands-on experience with digital advertising platforms such as Google Ads and Facebook Ads, learning to create and manage effective advertising campaigns. Search engine optimization (SEO) is another key area of the program, with participants learning how to optimize websites and content to improve search engine rankings. The course covers SEO best practices, keyword research, on page optimization, and link building strategies.
The work placement component provides participants with practical experience in digital marketing, allowing them to apply their skills in a real-world setting. Participants will work on digital marketing projects, contribute to campaign execution, and gain insights into the day-to-day activities of digital marketers.
What you’ll learn
Upon successful completion of this program, participants will be able to:
- Develop and implement comprehensive digital marketing strategies.
- Create and manage digital advertising campaigns across various platforms.
- Optimize websites and content for search engines using SEO best practices.
- Utilize social media and other digital channels to engage with target audiences.
- Gain practical experience through work placement by working on real digital marketing projects.
Course Descriptions
DM101A Introduction to Digital Marketing (3 credits)
This course provides an overview of digital marketing principles, including strategy development, target audience analysis, and digital marketing channels.
- Learning Outcome: Understand digital marketing fundamentals and develop strategies for effective digital marketing campaigns.
DM101B Digital Advertising and Campaign Management (3 credits)
Participants will learn about digital advertising techniques, including PPC, display advertising, and programmatic advertising. The course covers campaign creation, management, and optimization.
- Learning Outcome:Create and manage digital advertising campaigns across various platforms to achieve marketing objectives.
DM101C Search Engine Optimization (SEO) (3 credits)
This course focuses on SEO techniques, including keyword research, on page optimization, and link building strategies. Participants will learn to optimize websites and content for improved search engine rankings.
- Learning Outcome: Apply SEO best practices to enhance website visibility and improve search engine rankings.
DM101D Social Media Marketing and Content Strategy (2 credits)
Participants will explore social media marketing strategies and content creation techniques. The course covers social media platforms, content planning, and audience engagement.
- Learning Outcome:Develop and execute social media marketing strategies to engage with target audiences and drive brand awareness.
DM101E Work Placement in Digital Marketing (4 credits)
The work placement provides practical experience in digital marketing, allowing participants to work on real projects, apply their skills, and gain insights into the digital marketing industry.
- Learning Outcome: Gain hands-on experience in digital marketing by working on live projects and contributing to digital marketing efforts.