Certificate in Sales, Negotiations, and Customer Management
This program focuses on teaching sales techniques, negotiation strategies, and customer retention practices that drive business growth and foster long term client relationships. Participants will learn how to handle complex negotiations, close sales, and manage customer expectations in various business contexts.
Overview
The Certificate in Sales, Negotiations, and Customer Management is a 12-week program designed to help participants master the essential skills needed to excel in sales and customer relationship management. This program focuses on teaching sales techniques, negotiation strategies, and customer retention practices that drive business growth and foster long term client relationships. Participants will learn how to handle complex negotiations, close sales, and manage customer expectations in various business contexts.
Ideal for sales professionals, entrepreneurs, and customer service managers, this program covers a wide range of topics, from building rapport with clients to leveraging data to enhance customer relationships. The program emphasizes practical, hands-on learning, with case studies and simulations to develop the skills needed to thrive in competitive sales environments.
What you’ll learn
By the end of this program, participants will be able to:
- Develop and implement effective sales strategies to achieve business objectives.
- Negotiate successfully in both business-to-business (B2B) and business-to-consumer (B2C) contexts.
- Manage customer relationships and foster long term loyalty through effective communication and service.
- Apply data driven techniques to improve sales performance and customer satisfaction.
- Build rapport and manage customer expectations to increase client retention and business growth.
Course Descriptions
SNCM101A: Sales Fundamentals and Techniques (3 credits)
This course introduces participants to the fundamentals of sales, including prospecting, building rapport, and closing techniques. Participants will learn how to develop sales strategies tailored to specific business environments.
- Learning Outcome:Apply fundamental sales techniques to close deals and achieve sales targets.
SNCM101B: Negotiation Strategies and Tactics (3 credits)
Participants will learn how to develop and apply negotiation strategies in various business settings. This course covers both integrative and distributive negotiation techniques and provides practical tools for navigating complex negotiations.
- Learning Outcome:Negotiate effectively to secure favorable outcomes in business transactions.
SNCM101C: Customer Relationship Management (CRM) (3 credits)
This course focuses on the principles of customer relationship management, including how to manage customer interactions and expectations throughout the sales lifecycle. Participants will explore tools and techniques for improving customer satisfaction and retention.
- Learning Outcome:Implement CRM strategies to manage client relationships and increase customer loyalty.
SNCM101D: Data driven Sales and Customer Insights (2 credits)
This course covers the use of data analytics to improve sales performance and customer engagement. Participants will learn how to analyze customer data to identify trends, personalize sales approaches, and optimize business results.
- Learning Outcome: Use data driven insights to enhance sales performance and customer engagement.
SNCM101E: Managing Customer Expectations and Building Loyalty (4 credits)
Participants will explore advanced strategies for managing customer expectations, resolving conflicts, and building long term loyalty. The course emphasizes communication techniques and customer centric approaches to enhance customer satisfaction.
- Learning Outcome:Manage customer expectations and build strong, lasting client relationships through effective communication and service.